B2C Commerce

SALES AND COMMERCE

Forging the future of commerce

Why connected commerce matters more today

65%

of consumers find positive experiences with a brand across sales channels to be more influential than great advertising

94%

of consumers around the world are now purchasing through digital commerce channels

67%

of global consumers expect companies to address their changing needs in new ways

49%

of Chief Sales Officers plan to increase spending in customer experience

Shopping is more competitive & fragmented than ever

Consumers have more choices and expect brands to show up where they shop. Maximize sales & create long-term value with a seamless shopping experience across all channels.

Leverage quantitative and qualitative research to define your target audience and work to understand their shopping habits. Then, we’ll use their preferences to improve your physical and digital commerce strategy.

Leverage your data and analytics to infer real-time insights, inform smarter decisions at every touchpoint, and maximize sales opportunities.

Create a consistent brand experience across all channels of commerce — from brand strategy and identity to packaging to pricing and promotional strategy.

Build and improve your e-commerce website for future growth and conversions with an intuitive UX experience, flexible design, and scalable technology stack.

When selling at retail, manage all your channels with efficient and effective strategies designed to scale and deliver a consistent experience.

Once your omnichannel strategy is in place, drive brand awareness and conversions by finding the right shoppers on the right channels through affiliate, email, SMS, social, influencer, SEO, PPC, and retail media.

We will monitor your analytics and gain insight for ongoing optimizations based on data across all channels. Then, we will leverage what we learn about your customers’ behavior to improve your commerce strategy continuously.

What you’ll achieve

Financial growth

Long-term improvement strategies across all channels will accelerate top- and bottom-line revenue growth.

New customers

Reaching the right consumers on the right channels will expand your audience, increase online and offline conversions, and grow you customer base.

Customer and loyalty

A better understanding of your customers will enable strategies that encourage long-term relationships and brand loyalty to increase lifetime value.

Faster speed-to-market

Flexible e-commerce technology, low-barrier-to-entry retail, and proven partnerships with retailers will allow you to launch or change your channel strategy faster.

Omnichannel Efficiencies

With a more complete view of all your commerce channels, you can refine processes, manage inventory across channels and streamline operations.

Scaled retail opportunities

Increasing your channels’ performance across the right retailers and marketplaces will not only drive sales but create long-term customer value.

Stronger brand awareness

A consistent and ownable brand experience across channels will improve brand awareness, name recognition, and connection with your audience.

Improved channel performance

With a view of all your strategy’s channels, you will better understand performance, shift budget across channels, drive revenue, and improve returns.

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What’s trending in commerce

Research Report

Commerce without compromise

El informe de Accenture explicá cómo el 20% de las empresas -llamadas Campeonas- tienen lo que se necesita para alcanzar el éxito en el comercio actual.

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Perspective

Shopping without shopping

Imagine a world where shopping is so convenient that people don’t have to do it themselves—or even think about it. This profound shift in commerce challenges how customers are defined and what it takes to serve them.

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Research Report

Accenture Life Trends 2024

We’re in a state of flux, but there’s hope and unparalleled opportunity. Five trends explore people’s evolving relationships with businesses and technology. What do you need to know to navigate the coming year and beyond?

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Research Report

Coloring outside the lines

More and more, brand building is happening in commerce—thanks to a convergence of commerce, content and culture. Explore what it means for business.

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Research Report

The next billion consumers

The next billion consumers will be in 8 developing countries. Accenture discusses the need for transformative digital commerce solutions to reach these consumers.

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Partners in change

Start now

Maximize your brand's potential in a world of endless choices. Take the first step towards success and connect with us now.

Forging the future of commerce

Why connected commerce matters more today

65%

94%

67%

49%

Shopping is more competitive & fragmented than ever

What you can do

Help you understand and connect with your customer

Analyze your data and insights

Streamline your brand experience

Future-proof your direct-to-consumer channel

Connect your retail, marketplace and marketing channels seamlessly

Drive the right traffic across the right channels

Continuously learn and improve

What you’ll achieve

Financial growth

New customers

Customer and loyalty

Faster speed-to-market

Omnichannel Efficiencies

Scaled retail opportunities

Stronger brand awareness

Improved channel performance

Partners in change

Start now

Let there be change